Behind any coveted brand and every glossy inspirational fashion rag there’s someone usually rather invisible, scrutinizing and ruthlessly cherry picking to create the lovable veneers we see.
Here’s one of them, Alex Ashcroft. I am very lucky to hold her as a near and dear friend and we have grown up into the wonderfully jaded women we are together. Her hands have had influence with brands like Harvey Nichols and L’Oreal and magazines like Wonderland.
She’s the steward and judiciary I install into my brain before making any artistic decisions as a kind of curative for bad taste. More than that her well toned curation muscle mean I dare not buy a pair of trainers or any piece of pricey tat without first checking in. You are up for a treat here, these are all superb FRIs. She really does knows her shit, enjoy it.